The idea behind creating custom sails came from the World Avocado Association to feature a variety of the top avocado producing organizations around the world.
SDYC Waterfront staff Casey Allocco worked with Jeff Johnson and Kris Zillmann to come up with a design concept that combined each country flag, the national organizations’ logo, the World Avocado Association logo and the SDYC burgee. Our thoughts trended toward emulating grand-prix race boats who display graphics that describe the team and their most important sponsors, making the SDYC Fleet an ideal brand ambassador for the World Avocado Organization while the boats sail on San Diego Bay more than 300 days each year.
“It was fun and challenging to come up with a design that would be eye-catching and work within the parameters of the sails. I think we’re all really happy with how they came out and are excited to use these for the 2019 World Avocado Cup, but also for future J/22 regattas here at the Club.”
The sails are going to continue to be used for the J/22 fleet going forward. In addition to the 10 sails specifically branded for the World Avocado Cup, SDYC created two similar sails with different countries that they can add to the fleet for 12 boat regattas.
Sails purchased from Ullman Sails by the Club had artwork drafted and applied by Kyle Henehan at Expressive Marine in Pacific Beach.